TY  -  JOUR
AU  -  Faruk Umar Usman & Ibrahim Aliyu
PY  -  2026/04/30
Y2  -  2026/06/11
TI  -  Assessing Influence Of Arewa 24 Television On Secondary School Students’ Performance In Gdss Gurin, Adamawa State
JF  -  Nasarawa Journal Of Multimedia And Communication Studies
JA  -  NJOMACS
VL  -  8
IS  -  2
SE  -  
DO  -  
UR  -  https://www.njomacs.com/paper/assessing-influence-of-arewa-24-television-on-secondary-school-students-performance-in-gdss-gurin-adamawa-state
SP  -  139–150
AB  -  Television remains a powerful medium of communication with significant influence on the 
behavior, attitudes, and academic engagement of young audiences. This study examined the 
influence of Arewa 24 Television on the study habits and academic engagement of secondary 
school students at Government Day Secondary School (GDSS) Gurin, Adamawa State, Nigeria. 
Anchored on Social Learning Theory, the study adopted a quantitative survey design to explore 
patterns of television consumption, program preferences, and perceived academic effects. A 
sample of 300 students was selected using stratified sampling techniques to ensure gender 
representation. Data was collected through a structured questionnaire and analyzed using 
descriptive statistics. Findings revealed that while Arewa 24 contributes positively to cultural 
awareness and social learning, its predominant use for entertainment purposes negatively affects 
students’ study time, concentration, and academic engagement. The study concluded that although 
the channel has educational potential, its current consumption patterns among students are largely 
detrimental to academic focus. Recommendations includes increased promotion of educational 
content, parental regulation of viewing habits, and strategic collaboration between broadcasters 
and educational institutions.
ER  -