NJOMACS

Artificial Intelligence (AI) has gradually emerged as a disruptive influence in the advertising sector, reshaping conventional marketing paradigms and allowing firms to implement more accurate, data-driven tactics. The use of Artificial Intelligence (AI) in Nigeria's advertising industry has drastically altered operational methodologies, especially in media procurement, copywriting, market analysis, and content development. This study looks at how application of artificial intelligence advertising and its influence on sales of business organisations in Anyigba town, Nigeria. Using quantitative method via survey design, a total of 60 business professionals, 20 marketing specialists, and 30 consumer respondents were chosen using purposive sampling method to guarantee representation across different sector. Questionnaires was self-administered and data obtained were analysed via descriptive statistics. The results indicate that AI-driven advertising markedly enhances targeting precision, customer insights, and campaign efficacy, providing strategic benefits for companies. This research enhances the commerce literature by connecting technical innovation with customer offering valuable insights for both scholars and practitioners. This study concludes that artificial intelligence is transforming advertising through improved personalization, optimized media expenditures, and real-time consumer engagement. The implication is that there is need for investment in infrastructures and data security, algorithmic transparency, and ethical responsibility must be addressed for sustainable integration, efficiency effectiveness and higher productivity.