NJOMACS

Cervical cancer remains a significant public health concern in Nigeria, particularly in Niger State, where awareness and preventive measures are limited. This study examined the communication strategies employed by the National Cancer Control Programme in raising awareness and promoting preventive behaviours against cervical cancer. Key objectives included assessing the communication strategies adopted and identifying the barriers impeding their effectiveness. The study was grounded in the Health Belief Model, which provided a framework for understanding how awareness and social influences shape health behaviours. A mixed-methods research design was employed, combining survey and interview approaches. Copies of structured questionnaire were distributed to a sample of 360 female staff of tertiary institutions and healthcare workers in Niger State selected using the Yamane formula. Additionally, in-depth interviews were conducted with 10 key stakeholders. Quantitative data were analysed using descriptive and inferential statistics, while qualitative data were thematically coded for insights. Findings revealed that community health talks and radio campaigns were the most widely used strategies, while digital platforms were under-utilised. Major barriers included low literacy levels (31.0%) and cultural resistance (25.4%), which hindered the effectiveness of campaigns. The study concluded that the strategies have made significant impact, gaps remain in reaching under-served populations. Recommendations included diversifying communication approaches by integrating digital platforms, engaging community leaders to address cultural barriers, and increasing funding for outreach efforts.