NJOMACS

In Rivers State, only a few radio stations had programmes presented in Okrika language and the time allotted to such programmes were inadequate. The study evaluated how far Krike Chiri programme on Radio Rivers 99.1 FM has transmitted the cultural modes and values of Okrika people to the next generation of the Okrika youths. The objectives were to identify the radio programmes presented using the Okrika Language on Radio Rivers 99.1 FM, examine the extent to which the use of Okrika language in the radio programmes of Radio Rivers 99.1 FM has helped to promote the Okrika Language, and examine how the programmes can be further used in preserving the Okrika culture. It was discovered that only one local programme – “The Krike Chiri” was being broadcast on the station and was seen as helping to promote the Okrika indigenous language by showcasing the cultural elements of Okrika culture, teaching the younger generations how to use Okrika language, and to teach the people in the cities and in diaspora what obtains in Okrika land. It was recommended that the National Broadcasting Commission (NBC) should adopt a working strategy for the regulation and implementation of her cultural broadcast objective. This will force radio stations nationwide to comply with the objective while more programmes should be created and sponsored by Rivers State Government and political leaders in Okrika land.