NJOMACS

This study investigates the effectiveness of radio broadcasting in facilitating the adoption of agricultural innovations among farmers in the Federal Capital Territory (FCT), Abuja. Theoretical foundation of the study was Diffusion of Innovation Theory The study adopted a descriptive survey design, with data collected from 123 farmers selected across one area council within the FCT using a multi-stage sampling method. Structured questionnaires were employed to gather information from farmers. Data analysis involved the use of simple table, frequency and percentage. Findings revealed that radio broadcast exposure has played a significant role in facilitating the adoption of various agricultural innovations among farmers in the Federal Capital Territory (FCT), Abuja. This study concluded that the radio broadcast has proven effective through transmitting agricultural programmes in facilitating the adoption of agricultural innovation among farmers in the Federal Capital Territory (FCT), Abuja. Based on the findings and conclusion this study recommended, among other things that agricultural programmes should be broadcast multiple times during the week and at peak listening times (early morning or late evening) to ensure that more farmers can access the information because repetition reinforces learning and increases the likelihood of adoption.