Nasarawa Journal Of Multimedia And Communication Studies

Evaluation of the Potentials of Public Relations Strategies in the Federal Aviation Authority of Nigeria

Published: 2025-08-30
Author(s): Jushua Ikani, Anthony Ogande & Tsegyu Santas
Abstract:
This study assesses the Public Relations strategies in the Federal Aviation Authority of Nigeria (FAAN). The objective was to find out the contribution of Public Relations strategies in the management of FAAN to promote service efficiency and growth. To ascertain the effectiveness of PR strategies at FAAN, this study used survey to elicit necessary data. The data was meticulously analysed to arrive at a finding. A sample size of 400 respondents was drawn through purposive sampling procedure across three major gate-away airports in Nigeria such as Abuja, Lagos and Port Harcourt. Findings indicated that PR strategies were effective in promoting service efficiency. Secondly, community relations activities were used to galvanise image building efforts of FAAN. The study, concludes that consistent counselling of FAAN’s leadership will lead to better appreciation of PR role and will translate to improve service delivery and enhanced appreciation of public relations activities. The study recommends that FAAN should priorities constant training of PR officers and counselling of CEOs to promote growth and quality delivery of PR functions at FAAN.
Keywords: Public relations strategies, assesses, efficiency, community relations, counselling.
Edition NJOMACS Volume 7 No 2, August 2025
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Copyright Copyright © 2025 Jushua Ikani, Anthony Ogande & Tsegyu Santas

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Journal Identifiers
pISSN: 2635-3091