NJOMACS

The film and television industry faces mounting pressure to reduce its environmental footprint due to significant energy consumption, material waste, and carbon emissions. This study examines the economic viability and strategic importance of adopting sustainable practices in screen production. Grounded in the Triple Bottom Line (TBL) theory and the Resource-Based View (RBV), the research highlights how integrating environmental and social responsibility enhances organizational competitiveness. The study adopts the secondary research approach, reviewing academic literature, industry reports, and policy frameworks to analyze cost-benefit implications, operational challenges, and opportunities linked to sustainable film production. Evidence from global practices in Hollywood and Nollywood, indicates that green technologies—such as LED lighting, renewable energy systems, and virtual production—raise initial production costs by 5 15%. However, long-term advantages include reduced operational expenses, improved energy efficiency, and stronger brand reputation. Incentives such as tax rebates and sustainability certifications further promote adoption. Barriers remain, including cultural resistance, technological limitations, and policy inconsistencies, especially in emerging markets. The study concludes that sustainable production is economically feasible and environmentally essential when framed as a strategic investment. It significantly lowers carbon emissions and fosters stakeholder trust. Hence, the study recommends government expansion of tax incentives, mandatory green standards by industry bodies, increased investment in energy-efficient technologies, and capacity building programs to cultivate sustainability culture across the global screen industry.