NJOMACS

The study examined the technological convergence of the audio-visual qualities of smartphones to ascertain whether residents of Oredo Local Government Area use them to watch films streamed on Netflix. The study's objectives were to; identify the nature of cinema streamed on Netflix among residents of Oredo Local Government, ascertain the factors that influence viewers’ preference for films streamed on Netflix through smartphones, and identify the benefits of engaging media convergence through smartphones among residents of Oredo Local Government Area. The study’s population consisted of 553,600 residents of Oredo LGA (NPC, 2025), with a survey research design involving a sample size of 384 respondents. The theoretical framework for this study was Diffusion of Innovation theories. The findings of this study showed that people use smartphones to watch more foreign films than local content films on Netflix. In addition, the study also discovered that, smartphones are used to watch streamed films on Netflix more than other mass media channels. In conclusion, the primary factor influencing viewers’ preference for smartphones over other media for Netflix films is that, smartphones incorporate all the characteristics of other media in one media device. Due to these findings, the study recommends among others that, Netflix ensure that registered viewers be guided on the nature of films through thorough censorship.