NJOMACS

The Knowledge Gap Theory (KGT) posits that the flow of information increases the knowledge divide between high and low socioeconomic status (SES) groups. This study re-evaluates KGT within the context of media convergence, specifically analyzing the co-existence of traditional radio and the modern Internet among audiences in the Sabon Tasha Area of Kaduna State. Employing a mixed-methods approach utilizing survey and in-depth interview. The study aimed to determine the relative influence of Internet access, radio dependence, and digital literacy on public affairs knowledge acquisition. Findings indicate a complex relationship. The Internet's unparalleled information richness accelerates learning for high-SES, digitally literate audiences. Simultaneously, high access costs and skills barriers create a significant second-level digital divide. Conversely, radio maintains a crucial gap-mitigating function, providing low-cost, readily accessible local knowledge that supports the information needs of lower-SES groups. Ultimately, while the Internet introduces new disparity, radio's sustained relevance is critical for promoting information equity in the community. Considering the far reaching implications of these findings, it is recommended that targeted subsidies or zero-rated data plans for public affairs and educational websites while radio stations should proactively integrate digital literacy promotion into programming to significantly enhance knowledge acquisition.