NJOMACS

In an era marked by rapid digital transformation and behavioural shifts, social media has emerged as a powerful tool influencing communication, employee engagement, branding, and organisational culture. This paper explores the dynamic intersections between social media usage and psychological frameworks to understand their combined impact on the transformation of Nigerian organisations. Grounded in theories such as Social Cognitive Theory, the Technology Acceptance Model (TAM), and Organisational Psychology, the study examines how psychological principles can enhance the strategic use of social media in driving innovation, productivity, and adaptability within Nigerian workplaces. The research adopts a qualitative approach, employing secondary data analysis drawn from scholarly literature, industry reports, digital communication case studies, and institutional surveys conducted in Nigeria and other emerging economies. Emphasis is placed on examining existing empirical findings and theoretical contributions concerning organisational behaviour, employee motivation, digital communication, and change management in the context of social media integration. Findings indicate that social media, when aligned with psychological insights such as motivation, identity, group dynamics, and behaviour modelling can foster improved organisational performance, employee collaboration, knowledge sharing, and stakeholder engagement. The paper highlights both opportunities and challenges, including digital fatigue, organisational resistance, and ethical concerns regarding privacy and data use. The study concludes that integrating psychological frameworks into social media strategies offers a more holistic and context-sensitive approach to organisational development in Nigeria. It recommends that policymakers, organisational leaders, and HR professionals harness these interdisciplinary insights to design digital interventions that are culturally relevant, psychologically informed, and strategically effective.