NJOMACS

This study investigates the role of Fuji and Juju music in transmitting Yoruba cultural heritage from 1970 to 2000. As key musical expressions, these genres function as repositories of language, moral values, historical narratives, and religious beliefs. The study combined content anaylysis of 74 tracks from 66 albums of selected popular Fuji and Juju musicians with three sessions of focus group discussion of eight participants each and a total of 24 participants. Using textual analysis of lyrics and Focus Group Discussions (FGDs), the research explores their contribution to cultural continuity amid globalization. Findings reveal these genres preserve language through proverbs, idioms, and storytelling; impart moral education emphasizing respect, diligence, and communal living; document historical events and traditional rulers; and integrate Islamic, Christian, and traditional Yoruba beliefs for socio-religious reflection. Despite hybridization with Afrobeat and hip-hop due to generational and technological shifts, Fuji and Juju remain central to Yoruba identity. The study concludes that targeted efforts in documentation, education, and balanced modernization are essential for preserving their cultural integrity. Future research should examine digital media's impact on their accessibility and adaptation.