Nasarawa Journal Of Multimedia And Communication Studies

Use of Social Media in Mobilising Social Movements: A Study of the #Endbadgovernance Protests in Nigeria

Published: 2024-12-01
Author(s): Chidi ILOAMAEKE
Abstract:
The study sought to ascertain the use of social media in mobilising social movements particularly during the #EndBadGovernance protests in Nigeria. It aimed to find out social media platforms that were frequently used during the #EndBadGovernance protests in Nigeria as well as to determine if social media was effective in mobilising protesters during the #EndBadGovernance protests in Nigeria. The theoretical framework for the study is Network Society Theory by Manuel Castells. The study employed a survey research method, sampling a total of 384 respondents using questionnaire as the instrument of data collection. The population for the study is 7,007,151 which comprises of residents of Abuja and Lagos State, Nigeria. The findings of the study reveal that the level of public engagement on social media during the #EndBadGovernance protests in Nigeria is high. Also, the social media platforms that were frequently used during the #EndBadGovernance protests in Nigeria is X (formerly Twitter) as shown in the findings. The study recommends among others that future protests and movement for social change in Nigeria should adopt social media platform since it has proven to be effective during the #EndBadGovernance protests in Nigeria.
Keywords: Governance, Social Mobilisation, Protests, Social Media, Social Movements
Edition NJOMACS Volume 7 No 1, December 2024
Cite


Copyright Copyright © 2024 Chidi ILOAMAEKE

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Journal Identifiers
pISSN: 2635-3091